Case studies with receipts.
Every project here starts with the outcome. The process is included for those who want to go deep.
Aladin — Modernizing Sharia Banking
Designing a Sharia-compliant digital banking app for Gen Z and millennial Muslims in Indonesia: 225K+ verified users in year one and a 4.8★ rating at pilot.
Gudang Baru Berkah — The Quiet Standard of Kretek
A UX and brand strategy to close the gap between a 35-year manufacturer's internal reality and its tier-2 digital surface, repositioning a factory as the standard setter for its own category.
Setlary — Early Wage Access Platform
Designing Early Wage Access (EWA) that doesn't feel like debt: onboarding completion up 60% and user trust up from 65% to 88%.
Virgo — KYC & Liveness Verification
Rebuilding KYC and identity verification for a digital wallet: verification success up 80% and an onboarding flow that finally feels human.
Alodokter — UX Overhaul at 30M MAU Scale
Restructuring Indonesia's #1 health-tech platform: paid-feature adoption tripled, booking time down 45%.
Good Doctor — Clinical Workbench Redesign
A six-phase design sprint to rebuild the internal tool GrabHealth doctors use for every online consultation, pulling the clicks, the open tabs, and the guesswork out of diagnosing and prescribing at scale.
Virgo — New Device Login Security
Real-time device alerts that let users stop account takeovers before damage is done — designing confidence, not fear.
Virgo — Founding the Design System
Building Virgo's first design system from zero: −50% design-debt backlog and the foundation for scaling a fintech product line.
Let's build something that moves the numbers.
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