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Case studies with receipts.

Every project here starts with the outcome. Process is included for those who want to go deep.

Setlary — Early Wage Access Platform — case study cover
HR Tech · FintechUI/UX Lead Designer2024

Setlary — Early Wage Access Platform

Designing wage access that doesn't feel like debt: +60% onboarding completion and trust metrics up from 65% to 88%.

+60%onboarding completion
65% → 88%user trust metric
−35%design-to-dev friction
Virgo — KYC & Liveness Verification — case study cover
Fintech · Digital WalletAVP — Product Design Lead2022

Virgo — KYC & Liveness Verification

Rebuilding identity verification for a digital wallet: +80% verification success and a faster, more human onboarding.

+80%verification success rate
81.8%task success in usability testing (n=33)
Virgo — Founding the Design System — case study cover
Fintech · Design SystemsAVP — Product Design Lead2021

Virgo — Founding the Design System

Building Virgo's first design system from zero: −50% design-debt backlog and the foundation for scaling a fintech product line.

−50%design-debt backlog
0→1first design system, adopted org-wide
Aladin — Modernizing Sharia Banking — case study cover
Digital BankingAVP — Product Design Lead2021

Aladin — Modernizing Sharia Banking

A Sharia-compliant digital bank for Gen Z and millennial Muslims: 225K+ verified users in year one, 4.8★ at pilot.

−45%onboarding drop-off
+70%in-app feature usage
4.8★Play Store rating at pilot
Good Doctor — Clinical Workbench Redesign — case study cover
HealthTech · TelemedicineSenior Product Designer2020

Good Doctor — Clinical Workbench Redesign

Faster, safer tools for doctors on GrabHealth's telemedicine platform: consultation time down 32%, support tickets down 62%.

−32%avg. consultation time (6–9 → 4–6 min)
−62%UI-related support tickets
4.6/5doctor satisfaction post-launch
Alodokter — UX Overhaul at 30M MAU Scale — case study cover
HealthTech · Consumer PlatformUX Lead Designer2019

Alodokter — UX Overhaul at 30M MAU Scale

Restructuring Indonesia's #1 health-tech platform: paid-feature adoption tripled, booking time down 45%.

+300%paid-feature adoption
30Mmonthly active users at scale
Virgo — New Device Login Security — case study cover
Fintech · Digital SecurityProduct Design Lead2023

Virgo — New Device Login Security

Real-time device alerts that let users stop account takeovers before damage is done — designing confidence, not fear.

Firstin market: respond to logins from your own device
Real-timeapprove or block suspicious logins
Open for select freelance projects

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